In this highly legislated and competitive industry, our marketing management services are designed to lead and guide your Promotions and Marketing Coordinator, helping them to develop appropriate campaigns and execute these promptly.
HCS provides our marketing expertise as a shared service amongst multiple venues, many of whom experience similar challenges such as seasonal impacts (e.g. tax time, school holidays, Christmas). This is highly advantageous to each of our clubs, as we can collaborate and share marketing concepts, creative concepts, and align communications, which significantly reduces each venue’s marketing costs.
Further to this, it is difficult to find employees who have specific gaming marketing expertise; namely analytical skills and a good understanding of the various acts, legislation or codes that are necessary for a gaming environment.
Unless there are a broad skillset and several team members, including a marketing manager through to a data analyst and promotions coordinator, these marketers are often producing marketing collateral that lacks real substance or rationale.
Our Group Marketing and Operations Manager has exceptional knowledge of all associated acts, legislation, and various codes of conduct, as well as a deep understanding of player behavior. Possessing strong analytical skills, HCS provides each of our venues with valuable insights, enabling us to develop well-considered strategies that will increase active members, boost individual player value and create more loyalty for your venue.
Our Group Marketing and Operations Manager garners an extensive understanding of your players’ behavior, including how often they visit, how long they spend at your venue and their value to your business. We then develop effective marketing strategies that correspond to your overall business objectives, including turnover, revenue, and EBITARD.
Data analysis is key to understanding members and finding the pockets of opportunity at your venue. By determining player visit and spend behavior, our Group Marketing and Operations Manager assists you to communicate with every patron of your venue effectively.
From providing food and beverage offers at the right time, sending targeted offers to existing players and attracting potential players through promotions, we use data modeling that is beyond basic tier segmentation or demographic breakdowns.
More than merely providing numbers on a page, our analytics provide insights that help you to forward plan and develop marketing campaigns tailored for various database segments, which allows us to use your budgeted AEMP more effectively.
Effective AEMP spend is essential and we see many venues who overspend in this area in an attempt to buy short-term market share. HCS work together with you on longer-term goals to ensure that members visit the property more often over time and increase their share of wallet with your venue, instead of spending with your competitor.