LIONS@springwood
Case Study

Murray Jamieson
General Manager

LIONS@Springwood is the official social club of the Brisbane Lions. The club offers a myriad of services including bar and dining facilities, live entertainment, function rooms, gaming lounge (including 200 poker machines) and a bottle shop.

In 2008, Brisbane Lions approached HCS to find a suitable site for their new social club that would maximise their return on investment. The Springwood region was selected and an application was submitted to OLGR for a 200 machine gaming licence. HCS was contracted to undertake the full design and construction of the facility, while also project managing the build. We then entered into a Management Agreement to oversee all aspects of the business on behalf of the Brisbane Lions, allowing them to focus solely on their football operations.

Since opening in November 2010, the club has become one of Queensland’s most successful venues. It currently boasts over 120,000 social members and is regarded as the best AFL Social Club in Australia. Its spectacular architecture, innovative interior design and signage have won many accolades and awards.

Having already delivered over $24 Million in clear net profits to the Brisbane Lions AFL Football Club, in 2017, the Lions Football Board in association with HCS, commenced a comprehensive masterplan design to take the Lions social club into 2020 and beyond. The masterplan facility (Stage One now complete and returning over 13% year on year growth) will establish and ensure a solid and profitable ongoing cash flow for the football club.

Community Involvement

The Lions is a proud supporter of its local community. Partnering with Brisbane Lions and Logan City Council, under the Logan Sports Development Program, up to $20,000 will be delivered to 20 junior sporting clubs in Logan.

In addition, the partnership has provided $450,000 in travel assistance for local sportspeople, helping them to achieve their sporting goals and dreams.

To learn more about HCS and the management support we provide to improve club.

CONTACT US

LIONS@springwood
Case Study

Murray Jamieson
General Manager

LIONS@Springwood is the official social club of the Brisbane Lions. The club offers a myriad of services including bar and dining facilities, live entertainment, function rooms, gaming lounge (including 200 poker machines) and a bottle shop.

In 2008, Brisbane Lions approached HCS to find a suitable site for their new social club that would maximise their return on investment. The Springwood region was selected and an application was submitted to OLGR for a 200 machine gaming licence. HCS was contracted to undertake the full design and construction of the facility, while also project managing the build. We then entered into a Management Agreement to oversee all aspects of the business on behalf of the Brisbane Lions, allowing them to focus solely on their football operations.

Since opening in November 2010, the club has become one of Queensland’s most successful venues. It currently boasts over 120,000 social members and is regarded as the best AFL Social Club in Australia. Its spectacular architecture, innovative interior design and signage have won many accolades and awards.

Having already delivered over $24 Million in clear net profits to the Brisbane Lions AFL Football Club, in 2017, the Lions Football Board in association with HCS, commenced a comprehensive masterplan design to take the Lions social club into 2020 and beyond. The masterplan facility (Stage One now complete and returning over 13% year on year growth) will establish and ensure a solid and profitable ongoing cash flow for the football club.

Community Involvement

The Lions is a proud supporter of its local community. Partnering with Brisbane Lions and Logan City Council, under the Logan Sports Development Program, up to $20,000 will be delivered to 20 junior sporting clubs in Logan.

In addition, the partnership has provided $450,000 in travel assistance for local sportspeople, helping them to achieve their sporting goals and dreams.

To learn more about HCS and the management support we provide to improve club.

CONTACT US

Take a tour of LIONS@springwood

TEAM MEMBER PROFILES

Tony Costain

Gaming Product and Strategy Specialist with over 30 years of executive management experience in both the QLD and NSW markets.
HCS Group General Manager

Carolyne Wicks

Marketing and Loyalty Specialist with over 20 years’ experience in gaming marketing including casino and online sportsbetting.
HCS Group Operations and Marketing Manager

Daniel Vaughn

HR, Supplier and Operational Specialist highly experienced in hospitality group operations management
HCS Group Operations Manager

Natalia Onoprichuk

Strategic thinker, experienced in QLD Clubs and Hotels
General Manager CSI Club Services Ipswich

Blair Sleeman

Expertise in hands on operational management
General Manager CSi Southport

David Turner

Highly experienced hotel and hospitality management
General Manager – Gaythorne RSL

Trevor Bryant

Highly experienced hotel and hospitality management
General Manager – Goodna Services Club

Murray Jamieson

Highly experienced hotel and hospitality management
General Manager – Lions@Springwood

Gregg McWilliams

Highly experienced hotel and hospitality management
General Manager – Eagle Tavern

Paul McGuire

Highly experienced hotel and hospitality management
General Manager – Club Burleigh